Von Payne Spirits Joins Forces with Premium Brands to Shake Up the Arkansas Whiskey Market
FAYETTEVILLE, AR,- March 13th, 2025
Von Payne Black, the whiskey that’s redefining the premium spirits category with its bold taste profile and immersive brand experience, is proud to announce a new distribution partnership with Premium Brands of Northwest Arkansas. This collaboration marks a major step in Von Payne Spirits’s rapid national expansion, bringing its distinctive black currant-infused whiskey to a new audience of whiskey enthusiasts and cocktail lovers.
Known for its iconic gargoyle pour spout, deep, complex taste profile, and exceptional sell-through velocity, Von Payne Black has taken the industry by storm, earning a cult following among consumers and bartenders alike. This partnership ensures that Arkansas will now have access to a whiskey experience unlike anything else on the market.
“Whiskey drinkers today are looking for more than just a great spirit—they want a story, an experience, something that stands out,” said Shawn Harlan, Vice President of Sales & Marketing at Von Payne Spirits. “With Premium Brands’ expertise and strong market presence, we’re excited to introduce Von Payne Black to Northwest Arkansas and continue our mission of bringing this one-of-a-kind whiskey to more consumers nationwide.”
Premium Brands of Northwest Arkansas brings decades of industry knowledge and a deep network of on-premise and retail partners, making them the perfect distributor to launch Von Payne Black in this dynamic market. “We are thrilled to partner with Von Payne and bring its game-changing whiskey to the Arkansas market. We can’t wait to share this intriguing product with our customers.” Said, Heath Sutherlin, Vice President at Premium Brands of NWA
As demand for unique, high-quality craft spirits continues to grow, Von Payne Black is positioning itself as a must-have for whiskey lovers who crave something extraordinary. With national expansion plans well underway, this partnership is another milestone in the brand’s journey toward becoming a global powerhouse in the whiskey world.
About Premium Brands of Northwest Arkansas
Premium Brands of Northwest Arkansas is a beer, spirits, wine and non-alcoholic beverage distributor located in Fayetteville, Arkansas. Serving hundreds of retail accounts throughout Northwest and North Central Arkansas. They distribute some of the best beverages in the world. Their people make the difference and have established Premium Brands of NWA as one of the top brand-building companies in the region. For more information, visit www.premiumbrandsnwa.com
About Von Payne Spirits
Von Payne Spirits, based in Clearwater, FL, is dedicated to producing premium, innovative spirits that challenge the norms and captivate consumers. Our flagship product, Von Payne Black, is an award-winning blended whiskey infused with natural black currant, known for its smooth, rich taste profile and unique presentation. Inspired by the dark and edgy essence of alternative subcultures, Von Payne Spirits is all about expanding the possibilities of the night and changing how people think about whiskey.