Von Payne Spirits Joins Forces with Atlanta Beverage to Redefine Georgia’s Whiskey Market
Atlanta, GA – April 1st, 2025
Von Payne Spirits, the brand behind the award-winning Von Payne Black, is thrilled to announce its partnership with Atlanta Beverage to bring its bold, black currant-infused whiskey to Georgia. This collaboration marks a significant step in Von Payne’s national expansion, ensuring whiskey lovers across the state can experience the Best Infused Whiskey, as recognized by the San Francisco Spirits Awards.
“Georgia has been a key target for us, and partnering with Atlanta Beverage—one of the most respected distributors in the region—is a game-changer,” said Shawn Harlan, Vice President of Sales & Marketing at Von Payne Spirits. “Their expertise and reach, combined with our iconic gargoyle pour spout and unparalleled taste profile, will make Von Payne Black a standout choice for retailers, bars, and consumers alike.”
Von Payne Black is a premium blended whiskey infused with all-natural black currant, offering a smooth yet bold taste that challenges whiskey norms. The brand’s unique presentation, featuring a lavish gargoyle pour spout, has captivated whiskey enthusiasts and collectors, fueling rapid growth across multiple markets.
“At Atlanta Beverage, we pride ourselves on bringing exceptional and innovative brands to the Georgia market. Von Payne Black is a standout product—not only for its bold, award-winning flavor but also for its striking presentation and unique appeal to whiskey enthusiasts. We’re excited to partner with Von Payne Spirits and introduce this one-of-a-kind infused whiskey to our customers across the state.” Said Charles Crouse, Director of Wine & Spirits at Atlanta Beverage Company.
With its expansion into Georgia, Von Payne Spirits is set to engage consumers through high-impact tastings, on-premise activations, and strategic retail partnerships, ensuring strong sell-through and brand loyalty.
About Atlanta Beverage
Family-owned and operated since 1930, Atlanta Beverage is committed to building Georgia’s premier sales organization, forging strong, professional partnerships with top suppliers and retailers. As innovators and brand builders, we take pride in connecting the right people to drive sales and expand market share. For more information, please visit www.atlantabev.com
About Von Payne Spirits
Von Payne Spirits, based in Clearwater, FL, is dedicated to producing premium, innovative spirits that challenge the norms and captivate consumers. Our flagship product, Von Payne Black, is an award-winning blended whiskey infused with natural black currant, known for its smooth, rich taste profile and unique presentation. Inspired by the dark and edgy essence of alternative subcultures, Von Payne Spirits is all about expanding the possibilities of the night and changing how people think about whiskey.